Thought being a profitable Self-Published Author was only for professional marketeers? Think again!
It is rapidly becoming a really viable option for anyone who is prepared to learn the secrets to Self-Publishing success. In 2016 The Writers’ Workshop is launching an online course dedicated to help you achieve the dream of getting your work published. To give you a taster of the wisdom our tutor Joanne Phillips will be sharing, take a look at her Top Tips below! Self Publishing Success 4 Week Course.
You’ve written your bestseller and practiced your Booker prize acceptance speech. If your book was actually published, that award would be much more likely, right? There’s no need to sit around waiting for someone else to give you the thumbs up. You can make that publishing dream happen for yourself, right now.
Self-publishing is growing, not only in the UK but all over the world. Now accepted as a valid and mainstream way of reaching readers, anyone can learn how to make their masterpiece available as an ebook or paperback and start selling. Yes, that’s right – anyone can do it. Self-publishing is not techno-heavy. You don’t need a degree in computer technology to get your book in front of those wonderful people called readers. All you need is little know-how …
Tip One: Decide on your personal goals.
Do you want to go global, selling millions of ebooks all over the world, or are you focussed on printing a hundred or so copies to hand-sell at speaking events? Will you aim to sell via local bookshops, or will your readers buy your books primarily online? Your decisions will affect the self-publishing route you take, and will be driven by the kind of book you write. Fiction or non-fiction can be broken down by genre: for example a non-fiction book of local interest can be marketed differently to books of special interest, while romantic fiction is consumed in great quantities by ebook readers who generally purchase online.
Tip Two: Know your readers.
Know them so well they feel like your best friends, or part of your own family. Okay, I don’t expect you to go out and actually introduce yourself to every potential reader, that would be silly, but the key to getting your awesome book in front of readers is to know who those readers are and to understand how they look for, find, and ultimately buy books. Think like a reader. Where do they shop for books? Who do they ask for recommendations? Why do they enjoy that genre? What kinds of covers attract them? And most important of all, does your book fit in with what they expect of the genre? (If the answer to this last question is No, or I’m not sure, go back and revise until you can say a resounding Yes!)
Tip Three: Set a budget and stick to it.
I want to make it clear from the outset that you do not need to spend a fortune on publishing your book. There are companies who will happily relieve you of thousands of pounds – and some of them (not all, unfortunately) will give you a good service in return, and a few hundred copies of a nicely printed book for your cash. But – listen up here – you do not need to spend thousands to achieve this. You will, however, need to spend some money. A professional book cannot be produced for free, unless you already possess exceptional book-design, proofreading, typesetting and formatting skills. Speaking of skills, one of the most important investments you can make is in yourself – learning the skills you need to publish and sell this book, and the next, is an investment that will pay out over and over. Beyond that, expect to pay for cover design, proofreading, and formatting to convert your book to an ebook as the barest minimum. These costs are not high, and with savvy marketing can soon be earned back.
Tip Four: Build a support network.
You already know that writing can be a lonely business, so make use of your Word Cloud network to build support for your self-publishing journey, as well as reaching out to other authors to share advice and tips. It’s never too early to start a blog, develop a Facebook page and set up a Twitter account. Connect with your fellow authors and your readers at every opportunity – and not only with the aim of selling books. Be authentic and be yourself. Give more than you take. Support others and you will find it far easier to ask for help when you need it yourself.
Tip Five: Keep it simple.
Don’t get distracted by this new marketing craze or that new blog post about the latest Amazon antics. Write the best book you can. Edit it well. Research your readers. Get a great cover. Produce something you can be proud of. Get it out into the world without breaking the bank and then let people know about it. Lots and lots of people. And then move on to your next book. Repeat this many times and you have a career. It really works, and it’s easy. All you need to do is make a start.